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Approach

Our collaborative and outcome-oriented approach is designed to get scalable products to market faster.

Businesses are under increasing pressure to deliver customer-centric products, enabled by cutting-edge technology, to compete in a digital economy.

Through years of experience creating and scaling category-defining products, we have refined a pragmatic approach, designed to deliver what matters to your users, early and often. We work in a highly collaborative way with our clients and across disciplines to tackle risks early and focus on delivering outcomes – not features.

  • Minimise risk and waste
  • Increase speed-to-market
  • Improve user AARRR
  • Lower the cost to change, serve and run
  • Enable rapid and sustainable growth

Principles

Cross-functional teams

We provide highly-experienced, diverse teams with the right blend of skills in product, design, and engineering to deliver both great experiences and scalable technical platforms.

We take ‘T-shaped’ to a new level. Our consultants are able to cover multiple specialist roles, moving seamlessly between them as the needs of the team change. Our product designers can conduct in-depth usability testing, our engineers can shift between infrastructure, back-end, and front-end. But what makes them really effective collaborators is their deep understanding and appreciation of the other roles within the team.

Read more on team composition in our ‘The core roles every product team should have ' blog post.

Product mindset

Having a product mindset means being focussed on how to serve users in a way that creates business value.

This isn’t just the job of the product manager. It’s the primary concern of everyone on the team, regardless of their role or title.

That’s why we hire people who have worked extensively in product-led organisations, who are able to prioritise effectively, with a bias towards delivering outcomes over outputs.

Continuous innovation

Continuous innovation is what happens when a team can continuously discover and deliver value in parallel.

They can spot problems or opportunities, co-create solutions, and ship them to users, over and over again.

This small-batch approach and short feedback loops enable the team to learn, deliver value, and react to changes, faster. It also means that the whole team understands the user, which maximises their ability to solve their problems.

Modern engineering practices

We use cutting-edge tools and techniques to build products which are resilient, scalable, modular, automated, and interoperable to enable rapid and cost-effective innovation.

We favour a cloud-native approach, microservice architecture, pair / mob programming, test-driven development, CI/CD, and our engineers pride themselves on covering the whole stack.

Our engineers are involved at all stages of product development including activities such as discovery, prioritisation, shaping, and QA.

Evidence-based decisions

We use data and user insights to inform our decision making at all stages of product development, and measure our success against predefined metrics to minimise risk and reduce waste.

We are competent data analysts in our own right and you’ll regularly find us exploring Google Analytics data, dissecting the results of a user research survey, or building our own data visualisations in Tableau.

Lean-agile methods

We use agile ways of working and lean methods to improve efficiency, quality, and end-user satisfaction while minimising waste.

We typically work in two-week sprints with daily stand-ups and regular planning sessions, show and tells, and retrospectives. We manage our work by maintaining a prioritised backlog and tracking progress through task boards and sprint review documents that are shared with all stakeholders.

But most importantly, we favour responding to change over following a plan, which allows us to change course quickly if and when we need to.

Continuous innovation

Continuous integration diagram

How we work with you

We don’t do time-splitting or arms-length consultancy. Our teams will be dedicated to your challenge, working at your side to drive the success of your product, using the same tools and processes.

Short lead times

Our straightforward commercial model and lightweight onboarding process means we can have people on the ground within two weeks of contract signatures.

Badges at the door

Your mission is our mission. We treat your product as if it were our own, and your employees and those of your suppliers as our colleagues.

Total transparency

We take transparency seriously. We make everything open by default, from how we work, to our commercials, and our environmental and societal impact.

Built-in enablement

We make enablement a focus from day one to make sure that we leave you in a better place than when we started and capable of sustaining your long-term success.

Minimum viable governance

We view governance as a team responsibility. We use short cycles, regular touch points, and transparent ways of working to keep governance as lightweight as possible.

Remote-first

We value the flexibility and increased well-being that comes with operating a 'remote first' policy, while still enabling our teams to meet in person when needed.