eBook: The missing guide to product strategy

Product strategy is one of the most impactful tools in a product leader’s toolkit, and also one of the most misunderstood.

It’s murky. Vague. With limited reference points and conflated terminology. Most teams and leaders are still figuring it out – how to align it with business strategy, how to make it actionable, how to use it to drive focus and decision-making across the product organisation.

While a lack of product strategy doesn’t guarantee failure, teams that are flailing, underperforming, or chasing noise could almost always benefit from one.

Product organisations with clear strategy behave differently. They move faster, with purpose, say no more often, and make smarter bets. They’re intentional about what they do, and more importantly, what they don’t. Especially when they’re operating at scale, across multiple teams and product lines, with more at stake and less room for wasted motion.

Who this guide is for

This guide is primarily aimed at companies with one or more products, or those with established products that could benefit from a clearer direction.

While it is still applicable and useful for startups facing into a 0-1 challenge, at this stage you have more freedom, fewer dependencies, fewer lines of communication, and shorter feedback loops. All things that can negate the need for detailed product strategy.

We’ve helped dozens of organisations define and refine their product strategy. What we’ve seen time and time again is that good strategy work is both rare and game-changing. So we decided to create our own guide – and some useful examples and templates to go along with it.

It’s designed to balance deep thinking with structure and simplicity – making product strategy accessible to all. It won’t write the strategy for you, but it will give you the prompts, questions, and patterns to help you do it well.

Whether you’re a seasoned CPO, a pioneering PM, or stepping into your first product leadership role, this guide is for you.

Read the full guide 👇