Product
transformation

We begin by immersing ourselves in your organisation to understand how you currently work. This involves mapping your existing operating model, team structures, governance processes, and ways of working. We'll examine your product portfolio, technology landscape, and delivery practices to identify what's working well and where the pain points lie.

We also assess your organisational culture, leadership support, and change readiness. Transforming to a product operating model isn't just about restructuring teams—it requires cultural shifts, new mindsets, and sustained commitment from leadership. Understanding these factors early helps us shape an approach that will land in your context.

Activities might include:

• Leadership and stakeholder interviews
• Team and practitioner workshops
• Review of existing documentation, processes and artefacts
• Technology and architecture assessment
• Product portfolio analysis
• Organisational culture assessment

We use our Product Operating Model health check framework to systematically evaluate where you are today across key dimensions: strategy and vision, team structures and empowerment, ways of working, skills and capability, technology and architecture, governance and funding, and culture and leadership.

This diagnostic phase helps us identify patterns, root causes, and dependencies. We don't just surface symptoms, we dig deeper to understand why certain challenges exist and what needs to change. The output is a clear, prioritised view of the gaps between your current state and where you need to be.

Outputs might include:

• Current state assessment report
• Product Operating Model Health Check results
• Gap analysis
• Risk and dependency map
• Prioritised opportunities for improvement
• Recommended transformation approach
• Investment and resource requirements

This involves making critical design decisions: How should product teams be structured? What decision-making authority will they have? How will funding and governance need to change? What capabilities need to be built? We help you design a pragmatic operating model that's fit for your context, industry, scale, maturity, and constraints.

We also define what success looks like. What outcomes do you want to achieve? How will you measure progress? What does "good" look like for your organisation? Clear success criteria help maintain focus and provide the basis for evaluating the transformation's impact.

Finally, we create a transformation roadmap that sequences changes thoughtfully. Some changes need to happen before others. Some quick wins can build momentum. We balance pace with pragmatism to create a plan that's ambitious but achievable.

Outputs might include:

• Target operating model design
• Team topology and structure
• Governance and decision-making framework
• Capability and skills requirements
• Success metrics and measures
• Transformation roadmap
• Change and communications strategy
• Stakeholder engagement plan

This allows you to test, learn, and refine your approach in a controlled environment before rolling it out more broadly. We help you select suitable pilot teams - typically those with supportive leadership, clear problems to solve, and the right level of complexity to provide meaningful learning.

During the pilot phase, we work hands-on with these teams to embed new ways of working. This might include establishing product vision and strategy, defining outcomes and metrics, implementing new ceremonies and practices, building capability through coaching and training, and removing blockers. We also help establish feedback loops to capture what's working and what needs adjusting.

The pilot phase isn't just about the pilot teams, it's about creating proof points, building advocates, and generating evidence that will support the broader rollout.

Activities might include:

• Pilot team selection and set-up
• Embedding product management best practices
• Establishing team ways of working
• Coaching and capability building
• Running product discovery and delivery cycles
• Measuring outcomes and impact
• Capturing lessons learned
• Creating case studies and success stories

Transformation fails without effective change management. People need to understand why change is happening, what it means for them, and how they can contribute. We help you craft compelling narratives, engage stakeholders at all levels, and address concerns and resistance.

Communication needs to be continuous, multi-channel, and two-way. We develop tailored messages for different audiences—executives, middle managers, practitioners, and support functions. We also help you create forums for dialogue, feedback, and problem-solving.

Alongside communications, we support the practical rollout: restructuring additional teams, updating governance and funding processes, building capability at scale through training programs, establishing communities of practice, and evolving your technology and tooling. Change doesn't happen overnight, so we help you plan for a phased rollout that maintains momentum while allowing time for adoption and adjustment.

Activities might include:

• Rollout planning and sequencing
• Change communications and stakeholder engagement
• Training program design and delivery
• Community of practice establishment
• Coaching and mentoring at scale
• Governance and process updates
• Continuous improvement cycles
• Measuring transformation impact