ai.io
Designing a new proposition for AI sports talent discovery leaders.
ai.io are on a mission to transform the way sporting talent is discovered and developed by leveraging AI technology in their product suite.
The challenge
aiScout is their flagship product which gives youth athletes the opportunity to have their talent analysed, develop their game, and get scouted by the world’s best sporting organisations.
Hyperact were brought in to develop the user experience, and design of an entirely new offering within the existing app, working alongside ai.io's Product Director.
How we helped
Initially, we ran various discovery activities which generated artefacts to help shape the ne proposition
- Created an athlete lifecycle map to identify key opportunities.
- Created athlete personas at five different touch points across the lifecycle map to represent the different target users.
- Created a to-be service blueprint as a useful tool to identify new opportunities within the product.
- Turned internal product ideas into assumptions and mapped them against effort vs understanding to evaluate risk.
- Collaborated with experts across the business such as sports scientists, data analysts, and SMEs.
Then we turned insights into tangible outputs ready to test with users.
- Created low fidelity wireframes to garner rapid feedback for the new user experiences.
- Integrated and extended their existing design system.
- Created a prototype to help the business to test with users and speak to prospective partners.
Outcomes
Following a successful discovery and design phase, ai.io is now planning to develop the proposition and take it to market.
We played a key role alongside their Product Director to further mature the organisation in the following areas:
- User-centric design and development
- Agile ways of working
- Evidence-based decision-making
- Balancing product and sales strategy
"Hyperact were great to work with. They came into the business and demonstrated an exceptional ability to quickly grasp what the business did and what we were trying to achieve.
“Their UX / UI design expertise helped us shape a stronger value proposition focused on end user needs whilst still delivering against the goals of the business. They demonstrated leadership throughout, working independently with senior stakeholders, procuring feedback and challenging long held assumptions.
- Sportstech
- AI
- Team augmentation
- Product discovery