Capsule
Levelling-up product thinking for leading CRM Capsule, through tailored workshops and coaching.
The challenge
Capsule is a SaaS-based CRM used by over 10,000 businesses globally, to help them stay organised, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimising user input.
Hyperact were brought in to help level-up product thinking across the organisation to get teams speaking the same language, fully understand different techniques and allow everyone to contribute to how they work.
How we helped
- Delivered a series of six tailored, two-hour, interactive workshops, every two weeks to an audience which include product, engineering, design, finance, and marketing.
- Topics covered included: An introduction to product management, user story writing and mapping, product metrics, prioritisation, and the product development process.
- Provided 1-2-1, follow-up coaching sessions to participants as well as additional learning materials.
Outcome
"The workshops ran by Hyperact were super engaging and practical. Taking real life examples from our Capsule and Transpond teams the workshops had tangible outputs the teams could build on. Thank you Hyperact and Capsule. I'm excited to see how the teams develop.”
- SaaS
- CRM
- Product coaching