myGP Strategic Product Initiative Validation

Helping a leading healthcare app explore opportunities for growth

myGP is one of the UK’s largest independent NHS-assured healthcare apps, widely adopted by primary care practices and used by a significant number of NHS patients, with an app store rating of 4.7 out of 5 from 250k+ reviews.

Hyperact worked with myGP to help them assess three big strategic bets and shape next steps. Each had the potential to open new opportunities for the business.

The challenge

myGP had identified several growth opportunities but needed to validate their potential before committing significant investment. The team wanted to understand the likely impact, complexity, and risks for each initiative - and to define clear, evidence-led next steps.

How we helped

Hyperact’s senior product and design practitioners worked closely with myGP’s product and leadership teams to evaluate each initiative and recommend a clear way forward.

Across the three initiatives, we:

Aligned stakeholders - Creating a shared understanding of the objectives, constraints, and success measures for each opportunity.
Explored the potential - Analysing market context, user behaviours, and commercial upside using available data and industry benchmarks.
Mapped the experience - Producing high-level user story maps and journeys to clarify scope, dependencies, and delivery considerations.
Brought ideas to life - Creating vision-type designs to help communicate the concepts internally.
Planned the path forward - Outlining delivery approaches, success metrics, and risk mitigations for controlled pilots and MVPs.

Outcomes

✅ Delivered quantified impact vs. complexity assessments for all three initiatives

✅ Defined clear pilot or MVP approaches to validate each opportunity in a low-risk way

✅ Produced high-fidelity visuals to build alignment and momentum across the organisation

✅ Recommended safeguards across regulatory, operational, and brand dimensions

✅ Identified opportunities for further de-risking through research, competitive analysis, and partner fit assessments

Impact

The work gave myGP the clarity to prioritise which opportunities to progress first, based on evidence rather than assumption. Each initiative now has a clear, actionable plan - enabling the team to move forward with confidence, reduce time to value, and make future decisions on the strength of real-world results.

Industry

SaaS
Health