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Articles
Discovery workshop toolkit to identify product and service opportunities
From 'Where can we add value?' to a prioritised list of product & service opportunities
Why balanced research methods build better products
Combining quantitative and qualitative methods to align teams and move forward with confidence.
Tips for analysing your competitors and benchmarking your service
No matter what stage of scale your business is at, it is important to maintain an understanding of your competitors to help find and maintain market fit.
A guide to empathy mapping
We look at a tried and tested method to understand someone else's perspective which is core to being able to make informed decisions about the products we're building.
Prototyping as a B2B sales tool
Design prototypes can effectively support B2B sales by engaging new prospects, though this requires careful alignment with core design tasks and product strategy.
Supercharge your user research with affinity sorting
Four simple steps to bring your team closer to users, and get actionable, impactful insights from your user research.
A guide to market research for Product Managers
Learn how to analyse market landscapes, understand customer needs, and evaluate competitors to build successful products.
How to use Jobs-to-be-Done in B2B
A primer on Jobs to be Done, practical advice on overcoming the common challenges of using JTBD in B2B, and some relevant examples.